Sunset Surfer 72: Staying for the Last Light
A small figure, a long surfboard and a wide evening sky. The colors and open space inside the Sunset Surfer 72 T-shirt illustration.
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Journal
Stories behind the designs, the ideas they came from, and the choices behind how we make them.
Surf - Catch the Wave: Following the Curve
Bold SURF lettering, a curling wave and a small figure in motion. A closer look at the poster-like Catch The Wave T-shirt graphic.
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One Wave: The Feeling Behind a Simple Line
Anti wanted to put the feeling of standing by the sea onto a shirt. One Wave is what remained after the words were taken away.
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This T-Shirt Identifies as Black: A Shirt Describing Itself
A black T-shirt supplies an unnecessarily formal description of itself. The dry, self-referential joke behind This T-Shirt Identifies As Black.
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I Woke Up in Someone Else's Dream: A Shirt and a Porto Story
The dense lettering, the weight of DREAM, and a real conversation at Porto airport: the story behind I Woke Up In Someone Else’s Dream.
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Money Is Coming: A Bold Line for the Waiting Part
Three words for the gap between doing the work and seeing the result. Money Is Coming puts a little dry humor into the waiting.
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Presence Is Louder Than Noise: Designing a Quiet Statement
A lesson from photography became a vertical piece of typography for Shift Theory: how to make a quiet design that still makes you stop.
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Money Magnet: A Little Exaggerated Confidence
Money Magnet turns a familiar wish into an overconfident two-word label. A look at the metaphor, the attitude and the joke inside it.
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I'll F*ck Off, You Wait Here: The Short Goodbye
A blunt goodbye with unusually clear logistics. How I’ll F*ck Off, You Wait Here turns the familiar demand to leave into a joke about leaving yours...
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Invisible Until You Feel It: Noticing What Was Already There
Invisible Until You Feel It considers the work, attention, and quiet presence you may only notice when something changes.
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I Say What Needs to Be Said: Finding the Useful Sentence
The key word in I Say What Needs to Be Said is “needs.” A design story about useful honesty, difficult conversations, and speaking with a reason.
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Folded Realities Inside: What a First Impression Leaves Out
Folded Realities Inside uses the idea of folded paper to explore the memories, contradictions, and private selves behind a familiar face.
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